Devices: Different smartphones, tablets, laptops, and other devices running different versions of iOS, Android, Windows Mobile, and other operating systems can vary greatly in their handling of attribution links.OS updates: New OS updates (both iOS and Android) may introduce unexpected bugs that hamper deep linking.In certain browsers, for example, pasting a link does not work. Browsers: Certain browsers and OS platforms behave differently with links.Some of these are known to block all attribution links. Host applications: Apps in which your attribution links are shared (for example, WhatsApp, Gmail, WeChat) use different methods to activate clicked links, such as proprietary internal browsers.There are several possible reasons for this: When this happens, instead of opening the app or getting deep linked into a specific activity within the app, users are redirected to the app store or to an error page. Only Android users who have updated to the new version can activate a OneLink URL built on the new template.ĭespite the best intentions, in some cases, your OneLink URLs may not perform the intended deep linking.
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